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Public Health Beats

Can AI-assisted music help public health reach people in new ways?

Music has always been a powerful way to share ideas, tell stories and make messages stick. Public Health Beats brings that idea into action through a fun, educational album of 12 short songs covering topics such as sun safety, injury prevention, misinformation, smoking cessation, food safety and hand hygiene. The songs are based on established evidence and guidance, and AI-assisted tools were used to generate the music.

 

From K-pop and hip-hop to country, EDM, sea shanty and phonk, each track uses a different musical style to raise awareness of an important public-health issue offering a fresh and engaging way to raise awareness of important public health issues!

The challenge

Traditional public health communication often relies on reports, fact sheets, media releases and short information campaigns. These formats can struggle to attract attention in a crowded media environment, particularly when the subject is technical, unfamiliar or competing with more emotionally engaging content.

Public Health Beats explores music as a complementary way to raise awareness of important public health issues. Music can provide a more engaging way to attract attention, travel easily across digital platforms and introduce public-health issues to people who might never actively seek them out.

Why music?

Music has long been used to tell stories, share ideas and make messages easier to remember. It can cross language, cultural and literacy barriers, helping public health topics reach people who may not engage with traditional forms of communication. Music can capture attention quickly, create an emotional connection and introduce people to topics they may not otherwise seek out.

By using storytelling through song, Public Health Beats explores whether important public-health issues can be introduced in a format that feels more approachable, inclusive and engaging.

Why AI?

AI-assisted music production tools have opened up creative possibilities that were previously difficult or costly for an independent public health project.

Producing songs across multiple genres would traditionally require access to music studios, composers, producers, vocalists, musicians, recording studios and post-production.. AI made it possible to experiment with different voices, arrangements and styles without a large production team.

 

The public health topics, evidence, lyrics and overall creative direction remained human-led, while AI was used to generate and develop the music.

The process

Each track began with an important and relevant public health issue and a review of the key evidence-based points. This was distilled and shaped into clear, concise lyrics, then matched with a suitable genre, voice and storytelling style.

 

AI-assisted music production tools were then used to develop the arrangements, vocals and music. Music videos were created using AI assisted video production tools and edited to match the style and tome of each track.

 

The final track was then reviewed before being released across music and video platforms and assessed through audience response.

MUSIC VIDEOS

SPOTLIGHT

Do it for JessieThe public health lab
00:00 / 01:44

Melanoma is a serious form of skin cancer and an important global health issue. In 2022, an estimated 330,000 people were diagnosed with melanoma worldwide and almost 60,000 died from the disease [1]. More than 80% of cutaneous melanoma cases that year were estimated to be attributable to ultraviolet radiation exposure [2].

 

Established prevention measures include limiting excessive UV exposure, seeking shade, wearing protective clothing and a broad-brimmed hat, using UV-protective sunglasses, and applying sunscreen to exposed skin [3].

 

Do It for Jessie explores these themes through a country-style song about someone remembering a friend lost to melanoma. The personal narrative conveys the sense of losing Jessie while encouraging greater awareness of simple sun-protection measures. Its chorus draws on established prevention advice. The country style provides space for storytelling and emotion, helping turn the sun-safety themes into a memorable refrain.

1. International Agency for Research on Cancer. Global melanoma burden. 2022.

2. Langselius O, et al. Int J Cancer. 2025;157:1110–1119.3.

3. World Health Organization. Protecting against skin cancer. 2017.

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