WHAT IS THE PUBLIC HEALTH LAB?
The way we communicate, learn and engage with information is changing rapidly. New technologies, digital platforms and emerging approaches to communication are reshaping not only how information is delivered, but also how people find it, interact with it and remember it. Public health communication needs to evolve with these changes.
The Public Health Lab is where new ideas for public health communication are tested and brought to life. It explores emerging tools, creative formats and new ways to make public health more engaging, accessible and relevant.This means looking beyond traditional webpages, reports and presentations and asking what newer technologies can add.
For example, artificial intelligence can support new forms of content creation and personalisation. Virtual and immersive environments can place learners inside realistic situations. 360° photography can transform a static clinical setting into an interactive experience. Digital platforms can combine video, audio, animation, music, storytelling and interactivity in ways that were not previously practical or affordable.
Changes in pedagogy are just as important. People increasingly expect learning to be visual, interactive, concise and available on demand. Effective communication is therefore not simply about presenting accurate information; it is also about designing experiences that help people understand, retain and apply that information.
The aim of the public health lab is to find better ways of translating public health evidence into communication and learning experiences that work for the world we live in now.
PROJECTS
HISTORY - RETOLD FOR A MODERN WORLD
Behind many of the advances in medicine and public health we now take for granted are people who challenged accepted thinking, took risks and pursued ideas that others dismissed.
Public Health Heroes is video series that retells the stories of these pioneers through a modern lens. Historical events are brought into today’s world using contemporary references, social media, memes, familiar situations and a touch of humour helping make the people, conflicts and breakthroughs feel relatable.
PUBLIC HEALTH FINDS A RHYTHM!
Public Health Beats explores music as a creative new way to communicate health messages. From infectious diseases and antimicrobial resistance to sun safety, hand hygiene and water safety, evidence-based messages are transformed into songs spanning everything from pop and country to hip-hop, reggae and EDM.
Created with the help of AI music tools, the project experiments with how music, creativity and emerging technology can make public health information more engaging, memorable and accessible. Turn up the volume and discover a different way to experience public health!
The way we communicate, learn and engage with information is changing rapidly. New technologies, digital platforms and emerging approaches to communication are reshaping not only how information is delivered, but also how people find it, interact with it and remember it. Public health communication needs to evolve with these changes.
The Public Health Lab is where new ideas for public health communication are tested and brought to life. It explores emerging tools, creative formats and new ways to make public health more engaging, accessible and relevant.This means looking beyond traditional webpages, reports and presentations and asking what newer technologies can add.
For example, artificial intelligence can support new forms of content creation and personalisation. Virtual and immersive environments can place learners inside realistic situations. 360° photography can transform a static clinical setting into an interactive experience. Digital platforms can combine video, audio, animation, music, storytelling and interactivity in ways that were not previously practical or affordable.
Changes in pedagogy are just as important. People increasingly expect learning to be visual, interactive, concise and available on demand. Effective communication is therefore not simply about presenting accurate information; it is also about designing experiences that help people understand, retain and apply that information.
The aim of the public health lab is to find better ways of translating public health evidence into communication and learning experiences that work for the world we live in now.
Did you know?
This website uses "Atkinson Hyperlegible", a font created by the Braille Institute to improve readability and character recognition for people with low vision. Its distinctive letterforms make similar characters easier to tell apart, helping make written information clearer and more accessible.
